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Terms & Conditions…


Welcome and thank you for visiting (‘the Website’).

The Website is operated by It’s A Pet Thing, a division of Vital Pet Products Limited (We, us or our).  We are a company registered in England and Wales under company number 2121746 and have our registered office at The Barton, North Tawton, Exeter, EX20 2BB. Our VAT number is 918 525 117.

Information you will find on this page

This page (together with the documents referred to on it (the Terms)) tells you the terms of use on which you may access, browse, upload to, download from, or otherwise engage with the Website (any and all of which shall be deemed ‘use’ of the Website), whether as a guest or a registered user. If you request our services or order products through the Website, additional terms and conditions will also apply.

Please read the Terms carefully because by using the Website, you indicate that you accept the Terms and agree to abide by them. If you do not agree to the Terms, please refrain from using our site. We reserve the right to remove you from and/or prevent your future access to the Website if, in our reasonable opinion, we believe you have breached any of the Terms.

In addition, we also reserve the right to revise or vary these Terms occasionally, and you should check this page regularly for such changes as they will apply immediately and will be binding on you.

Accessing our site

Access to our Website is permitted on a temporary basis and we reserve the right to withdraw or amend the service we provide on our Website without notice (see below). We will not be liable if for any reason our Website is unavailable at any time or for any period. If the need arises, we may suspend access to our Website, or close it indefinitely.

From time to time, we may restrict access to some parts of our Website, or our entire Website, to users who have registered with us.

We will not knowingly place any viruses, Trojans, worms, logic bombs, malware or spyware on the Website. However, we cannot guarantee that the Website will be free from such intrusions and you are responsible for using your own protections and firewalls when using the Website.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these Terms.

You are responsible for making all arrangements necessary for you to have access to our Website. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them. 

Website Content

In these Terms “Content” includes all the text, information, video, audio, visual, photographic, designs, copyright works, databases, intellectual property rights, software and/or code on the Website, but excluding any Contributions (see below). We are the owner or the authorised licensee of all Content published on it. The Content is protected by intellectual property laws and treaties around the world and we reserve all such rights under those laws.

“Contributions” means any material which you or other users contribute to our Website when using interactive features such as forums, bulletin boards or product reviews. Any Contribution you make to our Website will be considered non-confidential and non-proprietary, and by making a Contribution you agree that we have the right to use, copy, reproduce, remove, distribute and/or disclose that Contribution to third parties for any purpose without seeking further permission from you.

You may print off one copy, and may download extracts, of any page(s) from our Website for your personal reference only and you may draw the attention of others within your organisation to material posted on our Website, strictly on the basis that you must not: 

  • modify the paper or digital copies of any materials you have printed off or downloaded in any way.
  • use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
  • use any of the Content without acknowledging our status (and that of any identified contributors) as the authors along with the status of our licensors or contributors (if relevant).
  • use any part of the materials on our Website for commercial purposes without obtaining a licence to do so from us or our licensors.
  • use the Content in a way which suggests a commercial relationship with us when there is none;
  • use the Content in a way which could damage or take unfair advantage of our reputation, or otherwise inconsistent with these Terms.

If you print off, copy or download any part of our Website in a way which, in our reasonable opinion, breaches these Terms, your right to use our Website will cease immediately and you must, at our option, return or destroy any copies of the Content or materials you have made.

We aim to update our Website regularly, and may change the Content at any time. Any of the Content on our Website may be out of date at any given time, and we are under no obligation to update such material. We reserve all rights in Content no-longer displayed on the Website.

Use of the Website

You agree not to use the Website in a way, or make any Contribution which:

  • is unlawful (whether in a civil or criminal context);
  • advocates, promotes or assists in any unlawful act;
  • involves you knowingly transmitting any data or sending or providing any material containing viruses, Trojans, worms, time bombs, keystroke loggers, spyware, malware or any other harmful programs or codes designed to adversely affect the operation of any electronic system or software;
  • involves your unauthorised access to or any interference with, damage or disruption to any part of the Site, equipment or network on which it is stored (or any equipment of a third party) and any software used to make it available;
  • involves you reproducing, duplicating copying or transferring any part of our Website in contravention of these Terms;
  • is threatening, defamatory, obscene, indecent, offensive, pornographic, sexually explicit, abusive, discriminatory, inflammatory, deceptive,  or is liable to harass, upset, embarrass another person or cause an invasion to their privacy
  • misrepresents your identity, impersonates another person or gives the impression that it emanates from a person other than you;
  • infringes the intellectual property rights belonging to us and/or any third party or is otherwise in breach of a legal duty owed to us or a third party;
  • in the case of Contributions, involves breach of a legal duty owed to a third party, such as a contractual duty or duty of confidentiality;
  • is in any way otherwise inconsistent with these Terms.

We will not be responsible, or liable to any third party, for the content or accuracy of any Contributions posted by you or any other user of our Website. You warrant that your use of the Website and any Contributions you make will comply with these Terms and you will be responsible for paying or reimbursing any loss or damage we suffer if this transpires to not be the case.

In the event it is believed or alleged that you have used the Website in an unlawful manner, we will co-operate with any third party in investigating such use and you agree that we shall have the right to disclose your identity to any law enforcement authority, court or third party.

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our Website, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our Website, and to the full extent permitted by law we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of these Terms, whether the service is moderated or not.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

We may remove you and or any Contribution you make to the Website on a temporary or permanent basis if you do not comply with these Terms, and we reserve the right to take any other legal or formal action against you.

Our liability

To the full extent permitted by law, we do not guarantee, represent or warrant the extent to which information on the Website is accurate, complete or up to date, or that the Website will be available, error-free or free of viruses or other technologically harmful material at any given time.

Commentary and other materials posted on our Website are not intended to amount to advice on which reliance should be placed. Reliance should not be placed on such materials by any visitor to our Website, or by anyone who may be informed of any of its Contents.

To the full extent permitted by law, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise arising under or in connection with:

  • use of, or inability to use, the Website;
  • use of or reliance on any Content;
  • any reliance placed on information contained on the Website;
  • the content of any Contributions;
  • any change in the price, offer or promotion relating to a product on the Website or the unavailability of such product (subject to our terms and conditions);
  • any errors or omissions on the Site; or
  • any viruses or other technologically harmful material from the Website, its server or its users which may affect your hardware, software or data (the repair, restoration or servicing of which you shall assume all costs for).

These Terms do not exclude or limit our liability for death or personal injury arising from our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

Different limitations and exclusions of liability will apply to liability arising as a result of the supply of products to you, which will be set out in our terms and conditions.

Linking to our site

You may link to our Website home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in these terms of use.

You must not establish a link from any website that is not owned by you.

Links from our site

Where our Website contains links to other sites and resources provided by third parties, these links are provided for your information only.  We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. Please read any terms of use and privacy policies contained on websites of third parties.

Other Important Information

Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are void or unenforceable, the remaining paragraphs will remain in full force and effect.

If we have not noticed and/or insisted that you perform any of your obligations under these Terms, or if we do not enforce (or delay in enforcing) our rights against you, that will not mean we have waived our rights against you or that you do not have to comply with those obligations. If we do waive a default by you, we will only do so in writing, and that will not mean that we will automatically waive any later default by you.

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our Website although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country. If you are a consumer resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are a resident of Scotland, you may also bring proceedings in Scotland.

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

Your concerns

If you have any concerns about material which appears on our Website, please contact

Thank you for visiting our Website.