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Privacy Policy…

It’s A Pet Thing (We, our or us) are committed to protecting and respecting your privacy as a visitor to (the Website). We are a division of Vital Pet Products Limited, a company incorporated in England and Wales (company number 2121746) and have our registered office at The Barton, North Tawton, Exeter, EX20 2BB. For the purpose of processing your personal information in accordance with the Data Protection Act 1998 (the Act), the data controller is Vital Pet Products Limited of The Barton, North Tawton, Devon EX20 2BB.

Information in this Policy

This policy (together with our terms of use and any other documents referred to on the Website (the Policies)) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  By continuing to use the Website you agree to us handling your personal information as set out in the Policies, and we therefore strongly recommend you read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Any changes we may make to our privacy policy in the future will be posted on this page.

Please note that our Website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, they should have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check those policies before you submit any personal data to those websites.

Information we may collect from you

When you use the Website we may collect information about you such as, your title, name, address, telephone number, contact details, and possibly payment details. This information may be collected and processed when, for example:

  1. You register an account to become a user (User), or fill in other forms on the Website.
  2. You provide other information to your User profile. Providing additional information about yourself beyond what is minimally required at registration is entirely up to you but providing additional information enables you to derive more benefit from the Website.
  3. You place an order on the Website, or when we update you as to progress of those orders;
  4. You view and interact with the pages of our site, features, and functionality.
  5. Through cookies and other technologies that allow us to recognise you and customize your experience (please scroll down for more information about cookies we use).
  6. You interact with user content features and third party services available through our site like discussions, forums, surveys, polls or other third party research undertaken with your consent.
  7. You contact us, in which case we may keep a record of that correspondence or if you contact us by telephone we may record that call.

In addition to information about you, we may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

We do not actively seek to collect information directly from children under the age of 16 without their parent or guardian’s consent. If you are under the age of 16 you should ask your parent or guardian before sending information to us, and certainly before placing orders (please see our Policies).

Uses made of the information

We use information held about you in the following ways:

  1. Administer your account with us, process and update you on your orders and customise the service we provide to you and other Users.
  2. Enable you to share your information and communicate with us or other Users using interactive features of our service, when you choose to do so, or provide your personal details to advertisers on our site and other third parties.
  3. Send you service communications through email and notices on our Website.
  4. To ensure that content from our Website is presented in the most effective manner for you and for your computer.
  5. To make it easier and faster for you to use the Website.
  6. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  7. To collect feedback from you about our service and respond to that feedback.
  8. To help keep your online shopping experience safe and secure.
  9. To notify you about changes to our service.

We may also use your data, or permit advertisers on our Website and/or other selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

If you are a registered User or provided us with your details when otherwise purchasing or thinking of purchasing our products before, we will only contact you by email, SMS or similar method about goods similar to those you have previously been interested in. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form). Likewise, if you later decide that you do not want to receive further communication please click the link on the bottom of our emails.


A cookie is a small file of letters and numbers which can be stored on your browser or the hard drive of your computer if you agree.

There are different types of cookies and some only relate to your actions during a single browsing session (i.e to remember search results) and then are removed. On the other hand, some may remember you so that when you return to a website your preferences are automatically applied. For further information about cookies generally, please visit the Information Commissioners Office website at

In relation to our Website, we only use cookies which help us to improve the Website and to deliver a better and more personalised service. Some of the cookies we use are essential for the Website to operate, particularly if you wish to place orders for our products.

The cookies we used on our Website (including those from third party analytic services) are:








Preferred currency for It’s a Pet Thing Click & Collect..

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Preferred language for It’s a Pet Thing

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cookie consent




These cookies are added by a third part provider 'cookieconsent' to manage your cookie storage permissions/settings.

More info

1 year

Google analytics


This keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred.

2 years

Google analytics


This cookie helps calculate how long a visit takes by collecting a timestamp of the exact moment in time when a visitor enters the site.

30 minutes

Google analytics


This cookie helps calculate how long a visit takes by collecting a timestamp of the exact moment in time when a visitor leaves the site. It stays for 30 minutes for another pageview to happen, and if it doesn't, it expires.

End of browser session

Google analytics


This keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keywords used, and where in the world the site was accessed from.

6 months

Google analytics





Google Analytics Tracking is a set of third-party tracking cookies, some stored in the browser, and some as session cookie. These anonymously identify users and give the site owner the ability to track a user through the website providing usage metrics that assist in traffic analysis and site improvements.


Session cookie


A basic session cookie which enables essential site functionality.

End of browser session






You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our site.

Where we store your personal data

We and our website hosts use secure servers on which to store information you send to us through the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Please note that if we have allocated you a password for accessing your User account, you are responsible for keeping it safe and confidential.

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  2. If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  4. To fulfil your order(s) or complete any other contract or arrangement we have entered into with you. For example, it will be necessary for us to provide your details to your chosen retailer to collect your ordered products.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. You can do this by checking certain boxes on the forms we use to collect your data.


Finally, we are always happy to receive questions, comments and requests regarding this privacy policy and if you wish to speak to us about this you can contact us here or calling us on 0808 198 9101 or by writing to us at It’s a Pet Thing, The Barton, North Tawton, Devon, EX20 2BB.